Africa Big Seven

World traders eyeing SA food and beverage market

The international food service industry is adamant that the largest upcoming food and beverage trade show on the continent, Africa’s Big Seven (AB7) will be a spectacular show full of trading opportunities.

The agribusiness, food service industry and the fast food phenomenon exhibition will take place at Gallagher Convention Centre in Midrand from30 June to 2 July 2013.

John Thomson, Managing Director of Exhibition Management Services, the organiser of AB7, says Africa is already providing a thriving market for companies operating in these sectors.

He said the food and beverage trade show has in the past proven to be a versatile and effective international platform for tapping into the African market and promoting trading with the rest of the world.

The 2012 event, endorsed by the South African Consumer Goods Council, attracted a total of 8 730 buyers from 53 countries, of which 23 were from Africa. Yudi Dahlan from the Indonesian Trade Promotion Centre in Johannesburg says AB7 is a “true door-opener” to the African market.

“Our pavilion hosted more than 15 Indonesian companies at AB7 2012; every one of them is convinced that AB7 is the ultimate African showcase for their products. Many of them signed trade agreements with customers at the show.”

Yolanda Roundtree, Marketing Supervisor of the Florida Department of Agriculture, says their role is to introduce US companies to the African market.

“We come to Africa’s Big Seven because Southern Africa is a growing market with a lot of interest in US products.”

Four-time AB7 exhibitor Heat and Control, is a leading manufacturer of food processing and packaging equipment systems, with more than 60-years experience.

“The main aim of being at AB7 in 2012 was to promote our company, our products, and the services we offer to established clients as well as prospective new customers. We definitely achieved this!,” says Anria Malan, the company’s Project and Sales Manager.